{"title":"SWEATSHIRT MEN","description":"\u003cp\u003eExplore a comfortable selection of sweatshirts chosen for everyday wear and relaxed style. Our collection brings together pieces from trusted brands, offering soft fabrics, easy fits, and versatile designs. Perfect for layering or wearing on their own, these sweatshirts combine comfort and casual style, making them a go-to choice for any season.\u003c\/p\u003e","products":[{"product_id":"ivory-frame-v-neck-sweater","title":"GENE - Ivory Frame V-Neck Sweater","description":"\u003cstyle\u003e#html-body [data-pb-style=BHBB4X7]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"BHBB4X7\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eUnisex, Cotton-Cashmere Blend\u003c\/p\u003e\r\n\u003cp\u003eCrafted in Bulgaria from a sumptuous cotton-cashmere blend, the Ivory Frame V-Neck Sweater embodies timeless elegance with a fresh, modern edge. Its fine pique honeycomb stitch adds subtle texture and depth, enhancing the soft, creamy ivory tone.\u003c\/p\u003e\r\n\u003cp\u003eSourced from a prestigious Italian mill, the yarn offers exceptional softness and durability, delivering breathable warmth that feels as luxurious as it looks. Designed with a clean, classic V-neck and a versatile unisex fit, this sweater effortlessly suits any wardrobe or season.\u003c\/p\u003e\r\n\u003cp\u003eWith its understated sophistication and quiet charm, the Ivory Frame is a refined essential for those who appreciate quality and timeless style.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"S","offer_id":53335306600732,"sku":"GS001-25-S","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":53335306633500,"sku":"GS001-25-M","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53335306666268,"sku":"GS001-25-L","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":53335306699036,"sku":"GS001-25-XL","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":53335306731804,"sku":"GS001-25-2XL","price":432.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/ivory-frame-sweater-p.jpg?v=1771445529"},{"product_id":"pink-frame-v-neck-sweater","title":"GENE - Pink Frame V-Neck Sweater","description":"\u003cstyle\u003e#html-body [data-pb-style=PIDK6TM]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"PIDK6TM\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eKnitted in Bulgaria from a luxurious cotton-cashmere blend, the Pink Frame V-Neck Sweater brings a fresh pop of colour to a classic silhouette. The fine pique honeycomb stitch adds an elevated texture, giving the soft pink hue a subtle depth and quiet elegance.\u003c\/p\u003e\r\n\u003cp\u003eThe yarn, sourced from a renowned Italian mill, offers exceptional softness, breathability, and year-round comfort. Designed with a clean V-neck and a relaxed, unisex fit, the Frame sweater moves easily between wardrobes — effortless on its own or layered.\u003c\/p\u003e\r\n\u003cp\u003eRefined yet playful, the Pink Frame is for those who appreciate colour without compromise — and luxury without loudness.\u003c\/p\u003e\r\n\u003cp\u003eModels are wearing size Small for Lora and Medium for Moeed\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"S","offer_id":53335310270748,"sku":"GS001-25-1-S","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":53335310303516,"sku":"GS001-25-1-M","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53335310336284,"sku":"GS001-25-1-L","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":53335310369052,"sku":"GS001-25-1-XL","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":53335310401820,"sku":"GS001-25-1-2XL","price":432.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/pink-frame-sweater-ff_3.jpg?v=1771445363"},{"product_id":"burnt-orange-frame-v-neck-sweater","title":"GENE - Burnt Orange Frame V-Neck Sweater","description":"\u003cstyle\u003e#html-body [data-pb-style=US9A1AL]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"US9A1AL\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eKnitted in Bulgaria from an ultra-soft cotton-cashmere blend, the Burnt Orange Frame V-Neck Sweater makes a bold yet grounded statement. The fine pique honeycomb stitch lends tactile richness, catching the light in just the right way to enhance the sweater’s warm, sun-dried hue.\u003c\/p\u003e\r\n\u003cp\u003eSpun from yarn sourced at a prestigious Italian mill, it offers exceptional softness, breathability, and all-season versatility. With a relaxed unisex fit and classic V-neckline, the Frame sweater balances elevated texture with a naturally easy silhouette.\u003c\/p\u003e\r\n\u003cp\u003eVibrant yet understated, the Burnt Orange Frame is for those who lean into colour with confidence — and carry warmth wherever they go.\u003c\/p\u003e\r\n\u003cp\u003eModels are wearing size Small for Lora and Medium for Moeed\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"S","offer_id":53335312105756,"sku":"GS001-25-1-1-S","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":53335312138524,"sku":"GS001-25-1-1-M","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53335312171292,"sku":"GS001-25-1-1-L","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":53335312204060,"sku":"GS001-25-1-1-XL","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":53335312236828,"sku":"GS001-25-1-1-2XL","price":432.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/v-neck-or.jpg?v=1771445925"},{"product_id":"fern-frame-v-neck-sweater","title":"GENE - Fern Frame V-Neck Sweater","description":"\u003cstyle\u003e#html-body [data-pb-style=ON1AICE]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"ON1AICE\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp data-start=\"171\" data-end=\"442\"\u003eKnitted in Bulgaria from a luxurious cotton-cashmere blend, the Fern Frame V-Neck Sweater brings a fresh, natural tone to a timeless silhouette. The fine pique honeycomb stitch adds soft texture and dimension, complementing the calm, leafy green of the fern-inspired hue.\u003c\/p\u003e\r\n\u003cp data-start=\"444\" data-end=\"730\"\u003eCrafted from yarn sourced at a prestigious Italian mill, the sweater offers exceptional softness, breathability, and lightweight warmth — ideal for year-round layering. Designed with a relaxed unisex fit and a clean V-neckline, the Frame sweater moves easily between casual and refined.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp data-start=\"732\" data-end=\"859\"\u003eWith its easy elegance and nature-led colour, the Fern Frame is a versatile staple — subtle, soft-spoken, and quietly striking.\u003c\/p\u003e\r\n\u003cp\u003eModels are wearing size Small for Lora and Medium for Moeed and Anton.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"M","offer_id":53335312335132,"sku":"GS001-25-1-1-1-M","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":53335312367900,"sku":"GS001-25-1-1-1-S","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335312400668,"sku":"GS001-25-1-1-1-L","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":53335312433436,"sku":"GS001-25-1-1-1-XL","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":53335312466204,"sku":"GS001-25-1-1-1-2XL","price":432.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/fern-frame-v-neck-sweater-front.jpg?v=1771445621"},{"product_id":"noir-frame-v-neck-sweater","title":"GENE - Noir Frame V-Neck Sweater","description":"\u003cstyle\u003e#html-body [data-pb-style=MEWPJE8]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"MEWPJE8\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eKnitted in Bulgaria from a luxurious cotton-cashmere blend, the Noir Frame sweater brings quiet strength to a timeless silhouette. Its fine piqué honeycomb stitch adds subtle texture and depth, rendered in a deep, true black that anchors any wardrobe.\u003c\/p\u003e\r\n\u003cp\u003eSpun from premium Italian yarn, this piece offers exceptional softness, breathability, and lightweight warmth—ideal for layering across seasons. Designed with a clean V-neckline and a relaxed unisex fit, it moves effortlessly between refined and casual.\u003c\/p\u003e\r\n\u003cp\u003eUnderstated yet intentional, Noir Frame is a foundation piece—versatile, grounding, and built to outlast trends.\u003c\/p\u003e\r\n\u003cp\u003eModels wear size Small (Lora) and Medium (Moeed and Anton).\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"S","offer_id":53335314268444,"sku":"GS001-25-1-1-1-3-S","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":53335314301212,"sku":"GS001-25-1-1-1-3-M","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53335314333980,"sku":"GS001-25-1-1-1-3-L","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":53335314366748,"sku":"GS001-25-1-1-1-3-XL","price":432.4,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":53335314399516,"sku":"GS001-25-1-1-1-3-2XL","price":432.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/nori-frame-sweater_9ce939a3-6e3a-49aa-89cd-0339e7deff30.jpg?v=1769561908"},{"product_id":"the-francis-alpaca-wool-jumper","title":"GENE - THE FRANCIS ALPACA-WOOL JUMPER","description":"\u003cstyle\u003e#html-body [data-pb-style=M1WK1J4]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"M1WK1J4\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThe Francis is knitted in a chunky gauge, from soft alpaca and wool blend using a pearl stitch for added depth and texture. It a jumper that balances warmth and ease in equal measure.\u003c\/p\u003e\n\u003cp\u003eDesigned with a crew neckline, loose fit, and subtly elongated silhouette, it drapes effortlessly on any frame — unisex by nature and intention. Each piece is made to order, shaped slowly to reduce waste and honour the process behind it.\u003c\/p\u003e\n\u003cp\u003eA tactile, timeless layer that softens with wear and feels instantly lived in.\u003c\/p\u003e\n\u003cp\u003eFrancis is wearing size 2XL, he is 6.3'' tall and his usual size is 2XL. This sweater is designed to sit loosely \u003c\/p\u003e\n\u003cp\u003eAmber is wearing size Large- her usual size is Small and she is 5.9'' tall. \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThis garment is Made to Order, please consider 2 to 4 weeks for delivery. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"XS","offer_id":53335321542940,"sku":"K001-M-26-XS-Black","price":199.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":53335321674012,"sku":"K001-M-26-S-Black","price":199.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":53335321805084,"sku":"K001-M-26-M-Black","price":199.0,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":53335321936156,"sku":"K001-M-26-2XL-Black","price":199.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":53335322067228,"sku":"K001-M-26-XL-Black","price":199.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53335322198300,"sku":"K001-M-26-L-Black","price":199.0,"currency_code":"EUR","in_stock":true},{"title":"3XL","offer_id":53335322329372,"sku":"K001-M-26-3XL-Black","price":199.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/new-sweater.jpg?v=1769561964"},{"product_id":"506060-armani-exchange-armani-exchange-men-knitwear","title":"Armani 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