Enjoy a variety of sustainable brands
Fashion Roots is apremium fashion brand house featuring European and Canadian fashion and beauty brands focused on sustainable production. Fashion Roots is connecting conscious shoppers with premium European/Canadian fashion and beauty brands. Curated with a focus on authenticity, sustainability, and timeless design, Fashion Roots brings together labels focused on sustainability such as JIORO, MERRÉH, LORA GENE and YVONNE PRIVÉ — offering customers exclusive access to limited collections, designer collaborations, and end-of-season treasures.
Every brand featured on Fashion Roots shares a commitment to ethical production, quality craftsmanship, and style with purpose. Whether you’re exploring resortwear, elegant dresses, or eco-luxury skincare, Fashion Roots is your destination for curated European artistry delivered straight from the source.
🌿 Partnerships with JIORO 🌿
Crafting timeless stories in fashion, together.
At JIORO, we believe in building authentic, long-lasting relationships that reflect our values of craftsmanship, sustainability, and conscious luxury. Whether you're a retailer, stylist, creator, or collaborator — we invite you to partner with us.
Wholesale & Retail Partnerships
We welcome partnerships with premium boutiques, concept stores, and online retailers who share our vision for timeless, ethically-crafted fashion.
Why partner with JIORO:
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Access to our curated collections from Lotus, Virtus, and the upcoming Art line
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Small batch, high-quality production from Europe
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Sustainable storytelling and POS materials
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Dedicated B2B support and line sheets
Request a Line Sheet | Contact us at partnerships@iamfashion.ca
B2B Collaborations
We're open to creative partnerships with travel agencies, hotels, spas, or wellness retreats that align with our aesthetic and values.
Let’s co-create:
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Resort & capsule collections
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Branded collaborations
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Corporate gifting & wardrobe styling
Pitch us your idea: partnerships@iamfashion.ca
Influencers & Stylists
Are you a content creator, wardrobe stylist, or media outlet passionate about slow fashion, travel, and aesthetics?
We offer:
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Product gifting and exclusive discount codes
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Commission-based affiliate partnerships
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Access to limited drops and preview samples
Apply to join our Creator Circle: partnerships@iamfashion.ca
Press & Media
For interviews, media kits, and story angles on the JIORO brand, founder George Dragnev, or our sustainability mission:
Contact our PR team: press@iamfashion.ca
Let’s Connect
Have a unique collaboration in mind? We’d love to hear from you.
Email us: partnerships@jioro.ca
Instagram: @jioro.ca
