About Fashion Roots

Connecting sustainable fashion & beauty brands with marketplaces and retailers across North America and Europe.

Our Mission

Fashion Roots exists to make responsible brands easier to buy everywhere. We partner with fashion and beauty labels that care about people and the planet, and we plug them into the right marketplaces and retail partners across Europe and North America—so thoughtful products can scale without compromising their values.

What We Do

• Marketplace Expansion. We build and manage your presence across leading European and North American marketplaces — from onboarding and catalog setup to day-to-day operations and reporting.

• Retailer Partnerships. We curate and pitch your line to department stores, specialty retailers, and digital-first sellers. We negotiate terms, align merchandising calendars, and manage replenishment. With access to over 550,000 retailers we find the right sales channel for you.

• Data, Content & Localization. We clean and normalize product data, craft best‑in‑class listings, and localize content (size charts, compliance labels, translations) for each market.

• Logistics & Returns. Cross‑border shipping (DDP/DDU), returns workflows, and cost‑effective 3PL partners tuned for fashion & beauty SKUs.

• Growth Marketing. Campaign toolkits, influencer & affiliate activation, and performance reporting that retailers understand.

Our Sustainability Standard

We champion brands that design for durability, repairability, and reduced impact. When we evaluate partners, we look for:

• Responsible Materials & Processes (e.g., organic, recycled, certified fibers; low‑impact dyeing).

• Fair & Safe Work across supply chains.

• Minimal & Recyclable Packaging and clear care instructions that extend product life.

• Proof over Claims (recognized standards and transparent documentation).

We don’t do greenwashing. If a claim can’t be supported, we won’t publish it.

How It Works

1. Discover. Share your line, markets, and goals. We assess channels with the highest ROAS and fit.

2. Readiness Audit. We check data quality, compliance, pricing architecture, and logistics readiness.

3. Go‑to‑Market Plan. Channel selection, launch sequencing, target margins, and operational SLAs.

4. Integrate & Launch. Catalog mapping, translations, imagery, feeds, warehousing and service levels.

5. Optimize & Scale. Weekly reporting, assortment expansion, seasonal drops, and new channel rollouts.

Why Brands Choose FashionRoots

• Cross‑Border Expertise. EU ⇄ North America know‑how across tax, trade, and retail norms.

• Retailer‑Ready Execution. From clean GTINs to compliant labels, we deliver what buyers need.

• Transparent Economics. Clear fees, margin models, and playbooks that protect brand equity.

• Tech‑Enabled Ops. Robust PIM/feeds, QA checks, and dashboards to keep everyone aligned.

• Sustainability at the Core. Impact isn’t a tagline—it’s a filter for decisions

Who We Work With

• Categories: Apparel, accessories, footwear, beauty, personal care, and wellness.

• Stage: Emerging to established labels ready for multi‑market distribution.

• Mindset: Design‑led, quality‑driven, and serious about sustainability.

Our Story

FashionRoots was started by operators who’ve sat on both sides of the table—brand and retailer. We saw how much potential is lost when great, responsible products never make it to the right shelves. Today, we bridge that gap with a model built on partnership, precision, and long‑term value.

Let’s Build Your Distribution

Ready to grow across Europe and North America—without losing your brand’s soul? Let’s talk.

• Channel & assortment review

• Marketplace and retailer roadmap

• Timeline, budget, and KPIs

Reach out via the contact form and we’ll come back with a tailored plan.