Enjoy a variety of sustainable brands
Fashion Roots is apremium fashion brand house featuring European and Canadian fashion and beauty brands focused on sustainable production. Fashion Roots is connecting conscious shoppers with premium European/Canadian fashion and beauty brands. Curated with a focus on authenticity, sustainability, and timeless design, Fashion Roots brings together labels focused on sustainability such as JIORO, MERRÉH, LORA GENE and YVONNE PRIVÉ — offering customers exclusive access to limited collections, designer collaborations, and end-of-season treasures.
Every brand featured on Fashion Roots shares a commitment to ethical production, quality craftsmanship, and style with purpose. Whether you’re exploring resortwear, elegant dresses, or eco-luxury skincare, Fashion Roots is your destination for curated European artistry delivered straight from the source.
Stories
Welcome to the Stories page of Fashionroots.ca, curated by IAM Fashion Consulting and Fashionroots.eu, managed by IAM Fashion sro. Inspired by Lora GENE’s thoughtful storytelling approach, it brings together in‑depth articles celebrating craftsmanship, fabrics, and the conscious journey behind every piece.
Featured Stories
✨ The Ethereal Beauty of Organza Silk
Discover the delicate elegance and structural allure of organza silk—from its ancient origins to modern care tips. A celebration of timeless craftsmanship and airy refinement.
🌾 Cotton Reveries: Debunking Myths
A deep dive into sustainable cotton: its real environmental footprint, production truths, and guidance on choosing better cotton fabrics.
🌀 Is Silk Washable? A Fresh Perspective
Challenge the misconception that silk is fragile. Learn why it's strong, natural, and surprisingly easy to care for—loving your pieces longer
🐑 From Farm to Fashion: Mohair
Explore the world of mohair—from farm origins to luxurious knitwear—and understand the ethical care behind its production.
🌿 All Things Linen
Uncover the breathability, hypoallergenic properties, and longevity of linen fabrics, plus practical tips for softening and styling linen pieces
New & Upcoming Stories
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Cotton Reveries – March 1, 2025
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Organza Silk Spotlight – May 4, 2025
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Plus upcoming deep dives into alpaca fibers, sustainable dyeing, artisan portraits, and seasonal guides.
Why We Share Stories
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Educate with depth: Share behind‑the‑scenes insights that elevate appreciation for slow fashion.
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Connect over values: Our stories affirm our shared commitment to mindful design and thoughtful wear.
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Guide care & longevity: Empower you with practical tips to extend the life of your wardrobe.
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Join the Conversation
We’d love your thoughts! Feel free to:
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📬 Leave comments under each article
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✉️ Email ideas or suggestions to info@iamfashion.ca or info@iamfashion.sk—we’re always keen to know what inspires you
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👥 Share your favourite stories with the community
Explore, learn, and be inspired—because every garment carries a narrative worth telling.
