Enjoy a variety of sustainable brands

Fashion Roots is apremium fashion brand house featuring European and Canadian fashion and beauty brands focused on sustainable production. Fashion Roots is connecting conscious shoppers with premium European/Canadian fashion and beauty brands. Curated with a focus on authenticity, sustainability, and timeless design, Fashion Roots brings together labels focused on sustainability such as JIORO, MERRÉH, LORA GENE and YVONNE PRIVÉ — offering customers exclusive access to limited collections, designer collaborations, and end-of-season treasures.

Every brand featured on Fashion Roots shares a commitment to ethical production, quality craftsmanship, and style with purpose. Whether you’re exploring resortwear, elegant dresses, or eco-luxury skincare, Fashion Roots is your destination for curated European artistry delivered straight from the source.

Effective Date: July 12, 2025

This Privacy Policy outlines how Fashionroots.ca, operated by IAM Fashion Consulting, and Fashionroots.eu, operated by IAM Fashion sro,  collects, uses, stores, and protects your personal information when you visit our website or make a purchase.

By using our website, you agree to the practices described below.


1. Company Information

Fashionroots.ca is owned and managed by:
IAM Fashion Consulting
Toronto, Ontario, Canada
Website: www.iamfashion.ca
Email: info@iamfashion.ca

Fashionroots.eu is owned and managed by:
IAM Fashion sro
Toronto, Ontario, Canada
Website: www.iamfashion.sk
Email: info@iamfashion.ca


2. Information We Collect

We collect personal information directly from you when you:

  • Browse our website

  • Create an account

  • Place an order

  • Subscribe to our newsletter

  • Contact us via email or forms

Types of personal information we collect may include:

  • Full name

  • Email address

  • Shipping and billing addresses

  • Phone number

  • Payment details (processed securely via third-party providers)

  • IP address and browser data (for analytics and website functionality)


3. How We Use Your Information

Your data is used for the following purposes:

  • To process and fulfill your orders

  • To manage your account and provide customer service

  • To send transactional and promotional emails (only with your consent)

  • To improve our website and marketing performance

  • To comply with legal obligations

We do not sell or rent your personal information to third parties.


4. Sharing with Third Parties

We may share your information with trusted third parties only when necessary, including:

  • Payment processors (e.g., Shopify Payments, PayPal)

  • Shipping and logistics providers

  • Email marketing platforms (e.g., Klaviyo, Mailchimp – with your consent)

  • Analytics services (e.g., Google Analytics)

All third parties must comply with our privacy standards and legal obligations.


5. Cookies & Tracking

We use cookies and similar technologies to:

  • Maintain your shopping cart

  • Improve website performance

  • Analyze browsing behavior for marketing purposes

You may disable cookies in your browser settings, but this could affect your experience on our website.


6. Data Security

We use secure protocols (SSL) and industry-standard safeguards to protect your data. While we do our best to secure your information, no method of transmission over the internet is 100% secure.


7. Your Rights

As a Canadian or international user, you have the right to:

  • Access the personal information we hold about you

  • Request correction or deletion of your information

  • Withdraw consent for marketing communications at any time

  • File a complaint with a privacy authority if you believe your rights were violated

To make any requests, contact us at info@iamfashion.ca.


8. Retention

We retain your personal data only as long as necessary to fulfill the purposes described above or as required by law (e.g., for tax and accounting).


9. Children’s Privacy

Fashionroots.ca is not intended for use by individuals under the age of 16. We do not knowingly collect information from minors. If you believe we have collected data from a minor, please contact us immediately.


10. International Users

If you are visiting from outside Canada, please be aware that your data may be processed in Canada where privacy laws may differ from your country.


11. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or legal obligations. The updated version will be posted here with a revised effective date.


Contact Us

For any privacy-related inquiries or concerns, please contact:

Canada & the US:

IAM Fashion Consulting

34 Andrea Lane, Woodbridge, ON, L4L 1E7

  • Phone: +1 647-857-3835
  • Email: info@iamfashion.ca
  • Business Hours: Monday–Friday, 9:00 AM – 5:00 PM (EST)

Europe:

IAM Fashion sro.

Jesenskeho 13, Bratislava, Slovakia, 81102

  • Phone: + 421 902 920 908
  • Email: info@iamfashion.sk
  • Business Hours: Monday–Friday, 9:00 AM – 5:00 PM (CET)

IAM Fashion sro
Email: info@iamfashion.sk
Bratislava, Slovakia

Brands

YVONNE PRIVE
YVONNE PRIVE

YVONNE PRIVE

JIORO
JIORO

JIORO

merrèh
merrèh

merrèh

BIKKEMBERGS
BIKKEMBERGS

BIKKEMBERGS

ARMANI EXCHANGE
ARMANI EXCHANGE

ARMANI EXCHANGE

ARMANI JEANS
ARMANI JEANS

ARMANI JEANS

EMPORIO ARMANI
EMPORIO ARMANI

EMPORIO ARMANI

JUST CAVALLI
JUST CAVALLI

JUST CAVALLI

Egon Von Furstenberg
Egon Von Furstenberg

Egon Von Furstenberg

GUESS
GUESS

GUESS

INVICTA
INVICTA

INVICTA

ITALIA INDEPENDENT
ITALIA INDEPENDENT

ITALIA INDEPENDENT

JACOB COHEN
JACOB COHEN

JACOB COHEN

KARL LAGERFELD
KARL LAGERFELD

KARL LAGERFELD

LEE
LEE

LEE

We make things that work better and last longer.

JIORO is a Canadian-designed, European-crafted women’s fashion brand that fuses timeless elegance with sustainable luxury. Drawing inspiration from nature’s silhouettes, cultural motifs and artistic expression, JIORO offers resort wear, refined day-to-evening pieces and artisan-crafted accessories that cater to the modern, mindful woman. With a commitment to ethical production, eco-conscious materials and long-lasting style, JIORO empowers women to live beautifully and wear their values. Discover the collection of dresses, tops, outerwear and accessories that meet sophisticated design with conscious craftsmanship.

Merréh is a luxury skincare brand rooted in the blend of nature and science. Crafted with pure, high-quality ingredients like grape-derived extracts and essential oils, Merréh products are designed to transform everyday routines into mindful rituals for skin, mind and spirit. With a philosophy of “Second Nature,” the brand pairs innovative cosmetic technology with eco-conscious practices—using recycled packaging and harnessing circular-economy ingredients from the wine industry. If you seek premium skincare that’s effective, elegant and sustainable, Merréh delivers with texture, results and meaning.

merrèh

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YVONNE PRIVÉ is a European premium fashion label known for its sophisticated silhouettes, refined tailoring, and feminine allure. Designed for women who exude confidence and grace, the brand offers versatile collections that transition seamlessly from day to night. Each piece combines modern aesthetics with timeless craftsmanship, focusing on premium fabrics and meticulous detail. YVONNE PRIVÉ celebrates elegance, independence, and the power of understated luxury — redefining modern femininity with every collection.

YVONNE PRIVE

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