Enjoy a variety of sustainable brands

Fashion Roots is apremium fashion brand house featuring European and Canadian fashion and beauty brands focused on sustainable production. Fashion Roots is connecting conscious shoppers with premium European/Canadian fashion and beauty brands. Curated with a focus on authenticity, sustainability, and timeless design, Fashion Roots brings together labels focused on sustainability such as JIORO, MERRÉH, LORA GENE and YVONNE PRIVÉ — offering customers exclusive access to limited collections, designer collaborations, and end-of-season treasures.

Every brand featured on Fashion Roots shares a commitment to ethical production, quality craftsmanship, and style with purpose. Whether you’re exploring resortwear, elegant dresses, or eco-luxury skincare, Fashion Roots is your destination for curated European artistry delivered straight from the source.

Last Updated: July 12, 2025

This Cookie Policy explains how Fashionroots.ca (“we”, “us”, “our”), operated by IAM Fashion Consulting, uses cookies and similar technologies to recognize you when you visit our website. It explains what these technologies are, why we use them, and your rights to control our use of them. The site Fashionroots.eu is operated by IAM Fashion sro based in Bratislava, Slovakia.


1. What Are Cookies?

Cookies are small data files placed on your device when you browse websites. They’re used to make websites function properly and more efficiently, and to provide reporting data. 


2. Types of Cookies We Use

2.1 By Source

  • First‑Party Cookies: Set directly by Fashionroots.ca to support site functionality like shopping cart sessions and language preferences.

  • Third‑Party Cookies: Set by our partners (e.g., advertising, analytics, social media) to deliver third‑party services and features.

2.2 By Duration

2.3 By Necessity

  • Essential Cookies: Necessary for core site functionality (e.g., authentication, security, shopping cart). You can technically block them, but the site won’t work properly.

  • Non‑Essential Cookies: Include performance, analytics, and advertising cookies that require your consent to use. 


3. Why We Use Cookies

  • Essential: To enable basic features like login, security, and cart integrity.

  • Functionality: To remember preferences like language, currency, or region.

  • Analytics & Customization: To understand site usage and improve performance.

  • Advertising & Targeting: To present relevant ads and measure ad effectiveness. 


4. Cookie Table

Cookie Provider Category Example Names Purpose Duration
First‑Party Essential session_id Manage login & cart Session
First‑Party Functionality preferred_lang Remember language selection 1 year
Third‑Party (Google) Analytics/Advertising _ga, _gid Track website usage, optimize content 2 years, 2 days
Third‑Party (Facebook) Advertising _fbp, fr Serve relevant ads 3 months

(This is a representative list; actual cookies may vary.)


5. Other Tracking Technologies

In addition to cookies, we may use web beacons, pixels, or similar technologies to track website or email engagement, traffic paths, and ad performance. Declining cookies may affect these features. 


6. Control & Consent

  • When you first visit Fashionroots.ca, we show a cookie banner to obtain your consent for non-essential cookies.

  • You can modify your consent at any time via a “Cookie Settings” link in the site footer.

  • You may also disable cookies through your browser settings—though this may affect functionality.

  • To opt out of targeted advertising cookies, visit aboutads.info/choices or youronlinechoices.eu. 


7. Past Cookie Data

Cookies that were active before you updated your settings may have stored information. Disabling cookies now will not erase previously collected data, but we will stop collecting any new data via opted-out cookies.


8. Policy Updates

We may update this Policy when needed. The “Last Updated” date above indicates the most recent version. Significant changes will be communicated via banner or prominent notices. 


9. More Information

For general information about cookies, see allaboutcookies.org. 


10. Contact Us

If you have questions or concerns about our cookie practices:

Canada & the US:

IAM Fashion Consulting

34 Andrea Lane, Woodbridge, ON, L4L 1E7

  • Phone: +1 647-857-3835
  • Email: info@iamfashion.ca
  • Business Hours: Monday–Friday, 9:00 AM – 5:00 PM (EST)

Europe: GDPR

IAM Fashion sro.

Jesenskeho 13, Bratislava, Slovakia, 81102

  • Phone: + 421 902 920 908
  • Email: info@iamfashion.sk
  • Business Hours: Monday–Friday, 9:00 AM – 5:00 PM (CET)

Brands

YVONNE PRIVE
YVONNE PRIVE

YVONNE PRIVE

JIORO
JIORO

JIORO

merrèh
merrèh

merrèh

BIKKEMBERGS
BIKKEMBERGS

BIKKEMBERGS

ARMANI EXCHANGE
ARMANI EXCHANGE

ARMANI EXCHANGE

ARMANI JEANS
ARMANI JEANS

ARMANI JEANS

EMPORIO ARMANI
EMPORIO ARMANI

EMPORIO ARMANI

JUST CAVALLI
JUST CAVALLI

JUST CAVALLI

Egon Von Furstenberg
Egon Von Furstenberg

Egon Von Furstenberg

GUESS
GUESS

GUESS

INVICTA
INVICTA

INVICTA

ITALIA INDEPENDENT
ITALIA INDEPENDENT

ITALIA INDEPENDENT

JACOB COHEN
JACOB COHEN

JACOB COHEN

KARL LAGERFELD
KARL LAGERFELD

KARL LAGERFELD

LEE
LEE

LEE

We make things that work better and last longer.

JIORO is a Canadian-designed, European-crafted women’s fashion brand that fuses timeless elegance with sustainable luxury. Drawing inspiration from nature’s silhouettes, cultural motifs and artistic expression, JIORO offers resort wear, refined day-to-evening pieces and artisan-crafted accessories that cater to the modern, mindful woman. With a commitment to ethical production, eco-conscious materials and long-lasting style, JIORO empowers women to live beautifully and wear their values. Discover the collection of dresses, tops, outerwear and accessories that meet sophisticated design with conscious craftsmanship.

Merréh is a luxury skincare brand rooted in the blend of nature and science. Crafted with pure, high-quality ingredients like grape-derived extracts and essential oils, Merréh products are designed to transform everyday routines into mindful rituals for skin, mind and spirit. With a philosophy of “Second Nature,” the brand pairs innovative cosmetic technology with eco-conscious practices—using recycled packaging and harnessing circular-economy ingredients from the wine industry. If you seek premium skincare that’s effective, elegant and sustainable, Merréh delivers with texture, results and meaning.

merrèh

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YVONNE PRIVÉ is a European premium fashion label known for its sophisticated silhouettes, refined tailoring, and feminine allure. Designed for women who exude confidence and grace, the brand offers versatile collections that transition seamlessly from day to night. Each piece combines modern aesthetics with timeless craftsmanship, focusing on premium fabrics and meticulous detail. YVONNE PRIVÉ celebrates elegance, independence, and the power of understated luxury — redefining modern femininity with every collection.

YVONNE PRIVE

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